Redefining Fun Size

Halloween. That time of year where every Walgreens and Target proudly declares in big bold letters sales for fun-size candy. Fun-size is a marketing term meaning tiny. I can never understand why tiny equals fun, especially where candy is concerned. Maybe if the tiny candy did a little dance or karaoke, yeah, that would be fun, but just tiny? No. Not fun.

My idea of fun-size? A giant candy bar that with every bite you lose a pound. Need to lose 20 pounds? Eat the candy in 20 bites. Sounds like fun to me.

Or a piece of peanutty chocolate candy the size of your fist that automatically deposits $50 into your bank account with every nut you hit. A really fun way to pay off your credit cards. Giant Baby Ruth, anyone?

Or a thick slab of chocolate and caramel that leads you on a crazy scavenger hunt where you unlock mystery doors and meet fascinating new people. What could be a funner-size than that, hm?

Really, I could come up with thousands of ideas for fun-size other than tiny. Tiny may be convenient. Tiny may fit better into Trick or Treat bags and candy bowls. But tiny, where candy is concerned, is not fun. It's the opposite of fun. So, dear marketers, you are fooling no one. Fun-size, indeed.